Hanna Shepelieva

MEGOGO at Head Digital Sales Analytics

• Developed strategies for data analysis and reporting.
• Defined company-wide metrics and identified data sources.
• Implemented analytic solutions.
• Ensured quality in analytic operations.
• Applied industry knowledge for data interpretation.
• Proactively identified product improvement opportunities.
• Monitored KPIs and analyzed deviations.
• Supported data integrity and normalization initiatives.

MEGOGO at Data Analyst

• Analyzed content sales and formed data slices.
• Analyzed advertising campaign results.
• Conducted user behavior tests.
• Automated reporting.

ZEO Alliance at Web Analyst

• Supported traffic and conversion optimization.
• Collaborated with teams for A/B testing.
• Handled data in BI systems: QlickHouse, Tableau, Power BI.
• Monitored with Grafana platform.
• Optimized marketing channels.

NOOSPHERE Ventures at Business

• Conducted internal business audits.
• Developed business reporting systems.
• Analyzed competitive markets.
• Gained experience in the gaming industry.
• Handled tools such as Google Analytics, AdWords, Yandex Metrics, Facebook Analytics, Maxymizely, SimilarWeb, and SemRush.

Profile Overview

In the landscape of data analytics, with a focus on highly loaded services and applications, I've carved a niche for myself over the past 8 years. My journey began with a simple passion for numbers and has since evolved into a deep understanding of digital development processes and mobile app analytics.

Educational Background

My academic journey was cemented with a Master's degree from ZNU Zaporizhzhia National University, where I specialized in Economic Cybernetics. This solid foundation in mathematical methods and computer modeling in economics propelled me into the world of data analytics with a unique perspective.

Contributions to Education

Beyond my personal academic achievements, I've taken a keen interest in shaping the next generation of data analysts. I created a short-term professional development program titled "Product Analytics with SQL Database Queries." This initiative has been a resounding success, with over 100 students completing it to date. My contributions extend to being a stakeholder and reviewer of various educational programs in Ukraine. Furthermore, I've had the privilege of being a participant in initiatives like the "Case Club of Innovative Business Ideas" and the "Employment Academy at ZNU National University." My commitment to education culminated as an author and lecturer at the "Web analyst PRO" faculty of the WebPromoExpert academy.